Optimizing Privacy, Cybersecurity and AI Governance for Growth
In today’s fast-moving digital landscape, trust is your most valuable asset. The Confidence Advantage is a must-read for board members, senior executives, and investors seeking clarity in the complex world of digital ethics, privacy, cybersecurity, and AI governance.
TESTIMONIALS
What others have said about the book
Amy’s insight has shown me that privacy is not a constraint, but a cornerstone of integrity in a connected world. Her focus on principles’ based compliance is both practical and effective, resulting in programs that are easily accessible for employees at all levels and with a training and awareness focus that can really move company culture.
Katrina Church
General Counsel, Chief Compliance Officer, Board Member, Global Life Sciences Companies
I’ve worked with Amy at multiple companies, and she’s one of the sharpest minds in privacy and digital risk. What makes her exceptional is her pragmatic, real-world approach–she knows how to build compliance systems that actually work for businesses, not against them.
Michael Cremata
Associate General Counsel and Product Counsel, Global Tech Company
With Amy and her team at BRG, along with multiple outside law firms, I helped ECL navigate six class action lawsuits, two ONC investigations, and multiple state attorneys general inquiries. I credit Amy as being a valuable contributor when I rebuilt ECL’s legal, compliance, and security operations. During that time, Amy proved to be a highly trustworthy, effective, and reliable resource.
Manny Bernabe
General Counsel, Healthcare Technology Company
Amy’s insight has shown me that privacy is not a constraint, but a cornerstone of integrity in a connected world. Her focus on principles’ based compliance is both practical and effective, resulting in programs that are easily accessible for employees at all levels and with a training and awareness focus that can really move company culture.
I’ve worked with Amy at multiple companies, and she’s one of the sharpest minds in privacy and digital risk. What makes her exceptional is her pragmatic, real-world approach—she knows how to build compliance systems that actually work for businesses, not against them.
With Amy and her team at BRG, along with multiple outside law firms, I helped ECL navigate six class action lawsuits, two ONC investigations, and multiple state attorneys general inquiries. I credit Amy as being a valuable contributor when I rebuilt ECL’s legal, compliance, and security operations. During that time, Amy proved to be a highly trustworthy, effective, and reliable resource.
The guidance and precedent that Amy and team have provided in this space have not only allowed our organization to implement the safeguards needed to maximize value but also ensured we mitigate potential risk for our most valuable data assets.
So many times one sees a well-stated summary or outline of the legal requirements for data privacy and security…. Amy gets it… It’s about solutions.
ABOUT THIS BOOK
What this book will help you achieve
Discover how the Confidence by Design framework empowers organizations to simplify compliance, foster a culture of trust, and unlock the full value of their data. This book offers practical strategies to turn risk into opportunity—and build confidence as a competitive advantage.
Experience
Gain a clear, practical understanding of today’s digital trust landscape through real-world insights and case studies that illuminate how risks and opportunities unfold.
Motivation
Develop the confidence and clarity to lead proactively—using digital trust as a catalyst for growth rather than a compliance burden.
Goals
Build a scalable, measurable framework for privacy, security, and AI governance that aligns with your organization’s strategic priorities.
Vision
Transform your approach to digital trust so it becomes an integrated, future-ready foundation for resilient innovation and sustained confidence.
WHY THIS BOOK
Why “The Confidence Advantage” Stands Apart
This book delivers a modern, evidence-based approach to digital trust that cuts through noise and gives leaders practical tools to thrive in a rapidly changing landscape.
Practical Framework You Can Use Tomorrow
Get a straightforward, actionable framework that cuts through complexity and helps you immediately strengthen digital trust across your organization.
Clear Guidance on AI Governance
Understand how to navigate rapidly evolving AI risks and regulations with practical, principle-based guidance grounded in real-world scenarios.
Leaders in finance, healthcare, legal, and regulated sectors
Gain industry-specific insights that help leaders in high-stakes, highly regulated environments build resilient, compliant, and trust-driven operations.
WHO IT'S FOR
Written for Decision-Makers in High-Stakes Environments
This book is designed for leaders who can’t afford guesswork. If your decisions shape the direction of a business, influence investor confidence, or carry material regulatory or reputational consequences, this framework gives you the clarity needed to navigate uncertainty. You’ll learn how to make faster, better-informed decisions about digital trust, risk, and responsible innovation—without relying solely on technical teams or legal jargon.
C‑suite leaders navigating AI adoption
Whether you’re a board director, C-suite executive, investor, or founder, you operate where the stakes are highest and the margin for error is smallest. This book demystifies complex digital risk and turns it into actionable strategy—so you can evaluate vulnerabilities, ask sharper questions, allocate resources wisely, and confidently guide your organization through rapid technological and regulatory change.
Privacy, security & compliance professionals
For the practitioners doing the day-to-day work of protecting data, this book provides a unifying blueprint to break down silos and elevate your impact. You’ll gain a principles-based framework to communicate risk clearly, influence senior leadership, and build scalable programs that are defensible, measurable, and aligned with business outcomes—not merely check-the-box compliance.
Leaders in finance, healthcare, legal, and regulated sectors
In industries where trust is non-negotiable, even small missteps can lead to major consequences. This book equips leaders in highly regulated fields with practical guidance to navigate evolving laws, high-sensitivity data environments, and the growing expectations of customers, regulators, and the market. You’ll learn how to build confidence into every product, process, and decision—turning compliance pressure into competitive advantage.
CHAPTERS
What's waiting for you inside
Chapter 01 - This is Not Your Father’s Regulatory Environment
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Hidden Dangers in Today’s Complex Regulatory Environment
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Ignore it at Your Peril
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Case Studies (NSW ChatGPT Incident, Ferrari Brakes, Rude Awakening)
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How to Think About Data Laws
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The Preventable Fall of 23andMe
-
Deregulation? Maybe Not
-
A Quick Look into the Abyss
Chapter 02 - Past is Prologue
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History as a Market Force
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Pre–1900 through WWII
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Post-WWII through 1950
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1950s–1990s
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2000–2018
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2018–Present
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Do I Have To?
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Key Question: What’s the Harm?
Chapter 03 - A No Good, Very Bad Day
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How Risk Materializes
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Case Studies & Regulatory Consequences
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Government Actions
-
Personal Liability
Chapter 04 - It’s a Confidence Game
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Digital Trust as a Growth Lever
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Confidence by the Numbers
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Case Study: Apple
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What Customers Want
Chapter 05 -Confidence by Design
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What Is Confidence by Design?
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Eleven First Principles
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Key Question: Are You Running Secure Software?
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Case Studies (Data Minimization, British Airways, Optum)
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Chapter 06 -One Size Fits One
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Customizing Confidence
-
Readiness for Confidence by Design
-
The Pre-Mortem
Chapter 07 - Expand Your Field of Vision
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Data Visibility
-
Panoptic Mapping
-
Case Study: AI Enablement & Data Mapping
Chapter 08 - Good Governance for Growth
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Fractional DPO?
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Policies as a Menu
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Standard Policies in a Confidence Program
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Confidence & Financial Outcomes
Chapter 09 - Measure Twice and Keep Measuring
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The Role of Metrics
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What to Track
-
Use Case: Supervisory Authority Surveys
Chapter 10 - Building a Confidence Culture
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Making Confidence Cultural
-
Making Frameworks “Sizzle”
-
Preparing for Scrutiny
Chapter 11 - Beautiful Frames
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A Digital Trust Tipping Point
-
The Confidence Advantage
-
What to Do Next
Introduction
- Trust Issues? Your Data Has Them too
- A Word About The Word Compliance
- Your Business Should Be Better Than 'Not Bad'
Chapter 01 - This is Not Your Father’s Regulatory Environment
- Hidden Dangers in Today's Complex Regulatory Environment
- Ignore It At Your Peril: The Cost of Skipping Confidence by Design
- How To Think About Data Laws
Chapter 02 - Past is Prologue
-
History, Otherwise Known as a Market Force, Shapes Law
-
Laws Proposed and Enacted
Chapter 03 - A No Good, Very Bad Day
- How Risk Comes Home to Roost for Your Business
- They are Watching You Watching Them
- What to Expect When the Government Knocks
Chapter 04 - It’s a Confidence Game
- Optimizers Build in Digital Trust as a Feature
- Confidence by the Numbers
- Your Customers Want to Have Confidence in You
Chapter 05 -Confidence by Design
- What is Confidence by Design
- The Physics of Confidence - Eleven First Principles
Chapter 06 -One Size Fits One
- Confidence Isn't Cookie-Cutter: Here's How to Make It Yours
- Because Programs Don't Water Themselves
- Is Your Business Ready For Confidence by Design
Chapter 07 - Expand Your Field of Vision
- It's Monday Morning. Do You Know Where Your Data is?
- No Blind spots Allowed: the Panoptic Map
Chapter 08 - Good Governance for Growth
- Key Question: Should We Use a Fractional DPO?
- Principles That Transform Compliance Into Competitive Advantage
- Policies: A Menu Not a Mandate
Chapter 09 - Measure Twice and Keep Measuring
- You Can't Know If You're Winning If You Don't Keep Score
- What's the Score? Metrics to Track
Chapter 10 - Building a Confidence Culture
- Building A Passion For Confidence
- Make the Framework Sizzle
- Are You Ready For Your Close-Up?
Chapter 11 - Beautiful Frames
- A Digital Trust Tipping Point
- The Confidence Advantage
- Take Advantage
Introduction
- Confidence in your product, which includes Digital Trust, is a component of your products and services.
- Confidence by Design is about breaking down old silos between cybersecurity, privacy, and AI to allow for growth
- The time for siloed, compliance-focused programs is over. Companies need a single, cross-functional framework that bridges siloes, drives value, and unleashes innovation. We all this framework Confidence by Design
Chapter 01 - This is Not Your Father’s Regulatory Environment
-
Hidden Dangers in Today’s Complex Regulatory Environment
-
Ignore it at Your Peril
-
Case Studies (NSW ChatGPT Incident, Ferrari Brakes, Rude Awakening)
-
How to Think About Data Laws
-
The Preventable Fall of 23andMe
-
Deregulation? Maybe Not
-
A Quick Look into the Abyss
Chapter 02 - Past is Prologue
-
History as a Market Force
-
Pre–1900 through WWII
-
Post-WWII through 1950
-
1950s–1990s
-
2000–2018
-
2018–Present
-
Do I Have To?
-
Key Question: What’s the Harm?
Chapter 03 - A No Good, Very Bad Day
-
How Risk Materializes
-
Case Studies & Regulatory Consequences
-
Government Actions
-
Personal Liability
Chapter 04 - It’s a Confidence Game
-
Digital Trust as a Growth Lever
-
Confidence by the Numbers
-
Case Study: Apple
-
What Customers Want
Chapter 05 -Confidence by Design
-
What Is Confidence by Design?
-
Eleven First Principles
-
Key Question: Are You Running Secure Software?
-
Case Studies (Data Minimization, British Airways, Optum)
-
Chapter 06 -One Size Fits One
-
Customizing Confidence
-
Readiness for Confidence by Design
-
The Pre-Mortem
Chapter 07 - Expand Your Field of Vision
-
Data Visibility
-
Panoptic Mapping
-
Case Study: AI Enablement & Data Mapping
Chapter 08 - Good Governance for Growth
-
Fractional DPO?
-
Policies as a Menu
-
Standard Policies in a Confidence Program
-
Confidence & Financial Outcomes
Chapter 09 - Measure Twice and Keep Measuring
-
The Role of Metrics
-
What to Track
-
Use Case: Supervisory Authority Surveys
Chapter 10 - Building a Confidence Culture
-
Making Confidence Cultural
-
Making Frameworks “Sizzle”
-
Preparing for Scrutiny
Chapter 11 - Beautiful Frames
-
A Digital Trust Tipping Point
-
The Confidence Advantage
-
What to Do Next
CONTACT US
Write me anything
We would like to hear back from you. Let us know your thoughts about The Confidence Advantage. If you have any questions about its methodologies or would like to discuss arranging a private client briefing with your executive team, please contact us.
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